The short-term rental platform Airbnb has had trouble cracking the Chinese market, but is determined to go big or go home. The company has announced plans to triple staff in the country and shift strategy from a focus on “mass tourism” favored by older customers to authentic, local experiences favored by millennials, reports Reuters. The firm has also agreed to host data locally per government requirements and has been signing deal with local city authorities.
Airbnb Co-Founder and CEO Brian Chesky speaks at an event to launch the brand’s Chinese name, in Shanghai. Photo: Reuters, Adam Jourdan
Airbnb retools in China, will triple staff
The short-term rental platform is shifting strategy and making deals with government