Alibaba Mobile Business Group head He Xiaopeng announced Wednesday the launch of a new online self-creating content platform in India. Just last week, the company increased their stake in Indian e-commerce firm Paytm, reported Forbes India. He said the platform, We-Media Reward Plan 2.0, looks to tap into the more than 400,000 and growing group of self-publishers operating in India. The move comes as Alibaba competes with Amazon to take advantage of India’s vast potential for growth in the area of online services.
Race to tap Indian market heats up as Alibaba launches new platform
After China’s e-commerce giant increased their stake in India’s Paytm last week, the company announced Wednesday the launch of a new online platform.