In a bid to shed light on the offline retail market of Southeast Asia, startup Snapcart has raised US$3 million in pre-Series A funding, reports TechCrunch.

“[Southeast Asia is] a black hole and brands don’t know what is happening,” explains Snapcart CEO Reynazran Royono.

The new funding round comes after Snapcart raised US$1.7 million in January of 2016. Since then Snapcart has expanded from Indonesia to the Philippines.