The popular Philippine fast-food chain Jollibee will open at least 15 more stores in Singapore, on top of its five existing five branches there, over the next five years, and will also enter Indonesia by 2019.
Jollibee entered the Singaporean market in March 2013. It currently has two stores at Lucky Plaza, with others in Paya Lebar, Changi and Novena. The first new stores will open in April.
Dennis Flores, Jollibee’s president and head of international business (Europe, Middle East, Asia and Australia), was quoted by The Straits Times as saying that the company is happy with its growth rate in the city-state.
He said the company had reached a new level by having local people account for half of its customers. Filipino customers make up the other half.
He also revealed that the company is planning to open its first store in Indonesia, which has a population of 260 million, in 2019. Jollibee hopes to open 150 stores in the country in 10 years. “Everyone there (Indonesia) loves chicken,” he said.
Jollibee operates more than 3,500 stores globally, in 17 countries, with 1,000 stores in the Philippines alone. In Hong Kong, Jollibee currently has four outlets and is looking to add 11 more over the next five years.