Growing discontent with what many view as monopolistic practices on the part of Google has yet to bare teeth in the tech giant’s home country, but in Europe the bites just keep on coming.
On Wednesday, Google was fined €1.49 billion (US$1.7 billion) after it was found to have engaged in anti-competitive practices. That brings the grand total of antitrust fines slapped on parent company Alphabet’s search unit to more than €8 billion.
Despite the higher-than-expected fine, Alphabet shares were up more than 2% on Wednesday on the launch of Google’s new streaming game service.
The latest antitrust case centered on Google’s AdSense product, and its “misuse of its dominant position in the market for the brokering of online search adverts,” a statement from the European Commission said.
“The misconduct lasted over 10 years and denied other companies the possibility to compete on the merits and to innovate – and consumers the benefits of competition,” the release went on.
Google’s fight with the European Union has already dragged on for a decade, and in advance of this new fine, Google announced earlier in the week that it would change its Android platform explicitly to give users the choice to choose third-party Web browsers and search engines.