‘Avengers’ mania sweeps across China
‘Endgame’ sequel pulls in over US$1.2 billion globally with more to come
A poster of Marvel's blockbuster Avengers: Endgame outside a cinema in Shanghai last week.
The numbers just keep on climbing with the speed of Iron Man. By midweek, Avengers: Endgame had soared past the US$452-million mark in the United States alone, only six days after being released.
Globally, the Marvel production set a new standard for Hollywood blockbusters with box office takings of around $1.2 billion.
In China, the fourth and final chapter in the adventures of Iron Man, Hulk, Thor and company generated a jaw-dropping $330 million – a record opening run for the Middle Kingdom.
Packed with spectacular fight scenes, special effects, gags and tear-jerking moments, it almost doubled the previous world record opening weekend held by its predecessor, Avengers: Infinity War.
“(The) Marvel Studios team have continued to challenge notions of what is possible at the movie theater, both in terms of storytelling and at the box office,” Alan Horn, the chairman of Walt Disney Studios, which owns Marvel, told the AFP news agency.
Among the many other superlatives being thrown in Marvel’s direction, ‘Endgame’ is the widest release in North American history, showing on 4,662 screens in the US and Canada, according to box office monitor Exhibitor Relations. It averaged $75,075 a screen – another record.
Around the world, ‘Avengers’ fans reserved their tickets well before the movie’s release. In India, 2.5 million tickets were pre-sold in a variety of languages including English, Hindi, Tamil and Telugu.
“From the very beginning with ‘Iron Man,’ all we’ve wanted to do was tell stories that brought these characters to life on screen the way we’ve experienced them as fans of the comics,” Kevin Feige, the head of Marvel Studios, said.