Bosideng brand is down but booming

The Chinese label made a splash in Milan with its trendy jackets

Inside Bosideng

Bright colors have become a trademark of Bosideng fashion, showcased by Chinese models wearing chic down jackets in Changshu city.

Photo: AFP

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Chinese brand Bosideng wowed a celebrity audience during Milan Fashion Week last month.

Chic down jackets were highlighted in the “Starry Sky, Extreme Cold and Vast Land” collection, which was billed as a “fusion of creativity” between East and West.

Hollywood movie star Nicole Kidman is reported to be a big fan of the label, which was launched nearly 50 years ago.

In a photo essay, Asia Times takes a peep inside the group’s factory in Changshu city, which is situated in China’s Jiangsu province.