Take that, Tesla! German technology is on the warpath … what will Mr. Elon Musk do now?
“We believe charging performance is important for our customers. It’s not just a matter of pure absolute range,” said Matthias Kirchgaessner, who is sales and marking director for the Taycan product line.
Porsche knows that to supplant Musk’s Tesla brand at the top of the premium EV sedan segment the Taycan also needs to be speedy when it’s not hooked to a charging station.
With a record-setting Nurburgring lap time of 7:42, the Taycan is quicker than all other electrically powered four-door models on the market, the report said.
Preliminary data suggests that this will not be a problem.
“We expect a number of them [current Porsche owners] will likely buy a Taycan in addition to another model, rather than instead of it,” he added.
Kirchgaessner said Taycan buyers will tend to be younger and more technologically savvy than the brand’s traditional customers, providing a certain rejuvenation effect on the perception of Porsche.
The company invested about 700 million euros in its crowded campus in Zuffenhausen, near Stuttgart, to add Taycan production. Part of the money was for a new, more flexible assembly line that replaces the traditional conveyor belt with automated guided vehicles.
All production at the Taycan factory is designed to be carbon neutral.
Price point, of course, could be an issue — leading edge technology is never cheap. The Taycan retails for 152,136 euros (about US$166,500) with tax in Germany.
The ball, is squarely in Tesla’s court now. Can they better this technology?