The Cybertruck, Tesla’s all-new electric pickup truck, is here, looking like a triangle from the future, and it can take a sledgehammer to the door with nary a dent.

And while that might not be a day-to-day use case for many prospective buyers, it’s very handy if you’re showing off the prowess of your latest all-electric model for the first time at a glitzy event in Los Angeles, as Tesla (and SpaceX) CEO Elon Musk did Thursday night, Alex Davies of Wired reported.

And just for fun, Musk showed off another new Tesla product: an (obviously) electric ATV. Truck production, according to Tesla’s website, is slated for late 2021.

The base version of the “futuristic-like cyberpunk, Blade Runner pickup truck,” with a single motor, will start at US$39,900, good for 250 miles of range, a tow rating of 7,500 pounds, and a 0- to 60-mph time of 6.5 seconds.

A dual-motor US$49,000 version can tow 10,000 pounds and reach 60 mph in 4.5 seconds, with 300 miles of range. And the top-of-the-line variant, starting at US$69,900, will go more than 500 miles between charges, hit 60 mph in under 3 seconds, tow up to 14,000 pounds, and start production in late 2022.

That one, according to a slide Musk showed, has a tri-motor setup, though the CEO didn’t explain how that would work. (Single-motor setups tend to put the motor on the rear axle, dual-motor setups put one motor on each axle.)

In his unusually short, 25-minute presentation, Musk spoke to the importance of entering the pickup segment, one of the most popular in the US. “We need something different. We need sustainable energy now,” Musk said on stage, before a crowd of fans and journalists at SpaceX’s headquarters.

As with its other models, Tesla gave Cybertruck some thoughtful goodies. It has 120-volt and 240-volt power outlets and an onboard air compressor, turning the truck into a mobile power station for work sites.

The outdoor version of the new Tesla cybertruck. The vehicle can also withstand a bullet from a 9-millimeter handgun. Credit: Tesla.

According to previous Twitter reveals from Musk, it can parallel park itself (now a common feature in new cars) should it ever wander into a city. And, for unclear reasons, it’s bulletproof, at least to a 9-millimeter handgun.

Though when Musk invited Tesla designer Franz von Holzhausen to throw a metal ball at the window, the result was major cracking, and a somewhat embarrassed CEO.

Musk tried to laugh off the incident with a joke: “Ah, not bad, room for improvement … it didn’t go through, that’s the plus side.”

Following the botched display, Tesla’s share price subsequently plummeted 6%, bringing Musk’s personal net worth down by US$768 million in a single day, according to Forbes.

The South African-born American entrepreneur, whose net worth is estimated at more than US$20 billion, has a penchant for eccentric and at times divisive behaviour.

Earlier, attendees at the futuristic event were treated to electricity-themed entertainment, actors in cyberpunk costumes and stalls selling noodles, a theme from the Blade Runner film.

Pickup trucks make up roughly 15% of US vehicle sales, a share that has steadily grown since 2009, according to research shop IHS Markit. The Ford F-150 has been the top-selling passenger vehicle in the US for 36 years straight; Americans buy nearly a million every year.

More important, pickups produce serious profits: General Motors nets, on average, US$17,000 per pickup. On high-end models with the sorts of options that push sale prices above US$100,000, that margin can reach US$50,000.

And while Tesla will have serious competition here, the pickup battlefield is mostly limited to domestic manufacturers, thanks to Lyndon Johnson’s “chicken tax” that puts a 25% tariff on imported light trucks.

Since it started building the lowish-cost Model 3 by the tens of thousands, hitting its stride in the back half of 2018, Tesla has relied on volume to periodically break into the black, sending Musk on a long, painful slog through “production hell.”

A vehicle line that delivers more money per vehicle could ease that pressure. As with luxury sedans and SUVs, IHS Markit analyst Stephanie Brinley says, “people will pay more for more space and more capability.”

— With files from The Guardian

The futuristic interior of the new Tesla cybertruck. Credit: Tesla.